Enthrone
Enthrone is a clothing company designed to provide an outlet of self-expression for those interested in fashion and the complexities that come along with it.
The motivation for this brand was to tap into the popular market of contemporary fashion while still keeping the concepts and ideas authentic. By creating a brand in such a competitive market it was important to keep in mind the aspect of creating a story as well as using the best material quality for each garment.
While designing for a clothing brand my main focus was to provide deliverables that would satisfy the target audience. I accomplished this by creating a project outline for each item that was to be designed. With this outline, I was able to manage multiple designs that would eventually become part of the overall brand identity.
The process for each deliverable consisted of multiple revisions, collaborative feedback, and creating the final product.
Objective
Tools
Adobe lllustrator, Photoshop, InDesign
Roles
Art Direction, Brand Identity, Project Management
T-Shirt
Hooded Sweatshirt
Jeans #1
Jeans #2
Jean Jacket
Skateboard Decks
Keychain
Sticker
Shoe Concept
13 x 19 Poster
13 x 19 Poster